What Data Is Saying About the Real Estate Market

Forecasa CEO Sean Morgan sat down with Brendan Bennett and David Duggan on Episode 33 of the Real Estate Investing Unscripted podcast to talk about what public lending data reveals about market conditions and competitive dynamics.

What they discussed

The conversation covered how Forecasa takes fragmented, inconsistent real estate transaction data from across all 50 states and normalizes it into a single analytical layer that lenders and investors can actually use.

Key topics included:

• How public data normalization works and why it's harder than it sounds when every county records transactions differently
• Which markets were showing resilience at the time, and which were pulling back
• Competitive intelligence and how lenders can see where their competitors are gaining or losing share
• The opportunity gap for lenders who treat market data as a strategic asset versus those relying on relationships and intuition alone

Sean's background

Sean shared his path from PricewaterhouseCoopers to building analytics platforms in oil and gas, and how that experience led to founding Forecasa. The parallels between energy market data and real estate transaction data turned out to be the insight that launched the company.